Representation in music is how the media shows us things about society. This is through careful mediation; hence re-presentation. For representation to be meaningful there needs to be shared recognition of people, situations and ideas.
Ideology refers to a set of ideas which produces a partial and selective view of reality. They help to enforce widely held ideas or beliefs and eventually become seen as 'common sense'. This opinion was given to us from Tim O'Sullivan.
The Media's Role:
• Circulating and reinforcing dominant ideologies.
• Undermining and challenging ideologies(though this is less frequent)
Representation in Music Videos:
Representation in music videos actually provide identities or an ideology basis for fans.
Michael Maffesoli identified the idea of the "urban tribe" in 1985. This is where members of a small group tend to have similar dress styles and views and behaviors (also known as stereotypes) which leads to the decline of individualism.
However in a controversial twist, David Gauntl ett argues that "identity is complicated", stating that everybody thinks they have one. For instance, artist play with the idea of identity in modern society. Glee, an American TV sitcom based in a high school setting is something which uses identity frequently to establish the hierarchical structure within the school. This is done within the first episode where it becomes apparent very soon that the Glee club are considered to be t the bottom of this hierarchy.
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