Out of the few options we were given, my group (Kerstin D'Silva, Natasha Breen) have decided to make a music video for Britney Spears' Sometimes.
It is a pop song and so we must consider the representation of pop through the eyes of the media when planning the video. When we think of Britney Spears’ late 90’s work, we immediately remember a time when “cheesy pop” was very much in fashion. The song is very suited to this era and is therefore very much dated. This will mean that our video will have to take the same form, with an element of innocence which we often associate with this type of music. It is aimed at a younger generation of 5-14 year olds and we will have to cater to this audience when creating the video. In my previous year studying Media Studies, I created a pop magazine. To do this, I researched my target audience in great detail and found that young people need a lot to catch their eye and keep their attention. We all know that children have a short attention span and so they need a continuous change of events to keep them interested. Therefore I have decided that the video will need to present itself in a similar way with different settings and a change of mise en scene to keep the audience viewing. This is something I have put forward as a basic plan for the video.
My group created storyboards for the video so that we had a plan to follow when it came to filming. Settings were then chosen and we decided on an opening monologue which would go with the instrumental section at the beginning of the song. We felt we had filled all of the song with scenes and planned to get a lot of footage so that we had enough to use in the event of any gaps. Due to illness, I missed some planning lessons, but caught up on my return to Sixth Form. I recruited our main character (Louise Lowe) to play Britney Spears in the video, while my group members found some extras to play their parts.
After researching previous pop video from this time, we noticed a pattern of a simple dance routine feature. We felt that this would fit in well with the theme of our video and so choreographed a dance which we felt captured the vibe of the song, upbeat and 'cheesy.'
The people featured in the video are as follows:
Actors:
Louise Lowe - main character (Britney Spears)
Eddie Njenga - Britney’s love interest
Kerstin D’Silva - featured in a flashback where Eddie is caught flirting with another girl
Michael Kieghly - featured in a flashback where Eddie is seen joking with his friends
James Wilson - featured in a flashback where Eddie is seen joking with his friends
Jodi Grundy - featured in a flashback comforting Britney Spears
Dancers:
Jodi Grundy
Natasha Breen
Daniel Valaitis
Cara Oldroyd-Jones
The following link will take you to the original "Sometimes" video by Britney Spears. During the planning and preparation stage we watched this video many times, looking for inspiration and an understanding of how to produce a successful music video for this song. We were also able to gage a better understanding of our target audience from the mise en scene and features in the original video. The dance routine was the main element which enabled us to classify this song/video as part of the "young pop" genre. There is a sense of naivity in the video which we felt would grab a younger generation, we felt this was portrayed in the regular innocent glances into the camera. This was soemthing we aim to incorporate into our own video as well as the dance routine segment. Also something which caught our eye, was the love story which was ongoing in the original video. this was something we felt would set the scene for our video as it gives it a story to follow as well as representing the lyrics.
http://www.youtube.com/watch?v=D_eFU8uPaQo
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