Practice Music Video- Creating a Digipak and Magazine Advert

For the second part of this assignment we were given an ancillary task , we have been set the task of creating a digipak and an small magazine advert which should fill around one eighth of an A4 page for Britney Spears’ album. We are doing it for Britney Spears as we are creating a music video for a Britney Spears song ‘Sometimes’. To do this, I am using Photoshop Elements.

I began by creating the digipak. I decided I needed to set a colour scheme, and after trying out a few girly pinks and purples I settled on a bright peach colour, which I felt was both right for the target market as well as attractive to the eye. This was used for my background colours for the most part. I then needed to decide on a colour for the writing. After trying out black and other pinks, I then landed on white, which lightened up the CD cover and tied in with its girly theme. I felt this could be a little too simplistic and so began searching through the many tools of Photoshop to find something which would liven it up a bit. I then remembered the ‘gradient tool’ which was something I had used many times when creating my music magazine. Choosing the colour white and the gradient tool I started to experiment. I drew diamond shapes using this tool and used these to make the cover more interesting. After reflecting back on my work I noticed that the diamond shapes I had drawn slightly resembled the look of a spotlight hitting the CD and I really liked this look and so was pleased with the outcome.

I now needed to add images to the digipak. I looked through the images we took on our first day of filming and noticed that Louise, who plays Britney, is not smiling in any of them. This is something I feel does not match the expectation of the target audience. It also does not tie in well with the genre ‘pop’. We would expect the artist to be laughing or smiling and looking happy and this emotion was not captured in the images we shot and therefore the resembled a more ‘indie’ fell more than anything.

I have put my plans to add the images to my digipak on hold until our upcoming day of filming where I plan to take some more lively and fun images of the artist smiling and hopefully I can use these instead.



This is my digipak so far: