Planning- Representing Genre Through the Artist (Establishing "the look")

Today during our double Media lesson, we looked in close detail at how we would represent the genre through the artist. Unfortunately Kerstin was absent for these lessons so it was just myself and Natasha present. We needed to strongly consider the costume choices for the character playing Kelly (myself). First we needed to establish the genre of Kelly and we settled on "pop/rock" genre. We felt that Kelly closely links the boundaries of both and we would need to represent this in the way she dresses.

Using the internet, we researched previous music videos by Kelly as well as multiple images in order to gain a better understanding of her representation in music.

We noted many common features that we recognised;

In this image, the colour scheme leans toward her rock reputation, however the overall look of the image conflicts with this statement. The blonde hair and pretty face links closer to her pop side. This is very typical of Kelly as she often combines the two genres together well to create a clever mix. The heavy eye makeup is something that caught my eye. It comes across very dramatic and is a key feature for creating the pop/rock look.



Once again we see the dramatic eye makeup, still consistently very dark. Something interesting to note about both of these images is Kelly's posture and facial expression. This goes beyond the external costume and make up choices. She appears to have attitude in both images. Her posture recalls that of someone considered to be feisty and extrovert. This, I believe is Kelly contradicting her pop image in order to be taken seriously as an artist. This is something we will definitely need to consider when creating the music video as well as the digipak and advert. This type of artist does not reflect the cheesy side of the pop genre. Another recurring feature is the dark clothing, we see here again a dark colour scheme implemented in order to reflect the rock side to this artist.



This image definitely reflects the rock side to Kelly and shows little trace of any pop influence. This image reminds me of something that could have been created for My Chemical Romance (a very rock oriented band.) It is very dark and very dramatic and it is very rock because of this. Once again we see dark clothing and a very mournful look has been created here. It is not a happy image which can be said for all three of the images I have spoken of.


We then discussed a look that we felt we could create for myself as the character of Kelly. We researched some more current artists who we felt fitted this same genre.

This is an image of Pixie Lott. We felt that she was a current artist who also fitted the look of a rock and pop artist. We analysed many of her outift choices and felt that we should style myself around this image. One thing that we liked was the boots and denim shorts. Being creative, I feel I am able to find outfits at my home that could create a similar look to this. However I will need multiple outfits throughout the music video which each express this genre.