Audience Profile for "Because of You" Music Video

Age:
I would assume that the targeted age group for this music video would be 14-25 year olds. This is quite a wide range, however I feel that pop music is a well established institution and is therefore enjoyed by many. The video will have to cater to the entirety of this age group. For the older generation of the market, we will include "dark" scenes. These will be the abusive boyfriend scenes. The story which is played out through these scenes will shock this age group and captivate them. For the younger generation will be the numerous clips of the artists, as we would assume that is their main interest. Pop artists are idolised by many adoring young fans and we will have to ensure that the video issues enough clips of the artist to capture their interest and keep their attention.

Gender:
I think for this song and video, targeting females will be our focal point. The video will be shocking as we create the story of a young girls struggle to defeat her boyfriend, we hope to win the hearts of the viewer and allow them to sympathise with the character. Stereotypically, we would associate this emotion with females, and as the troubled character is female this emotion intensifies. I do think that males would listen to and enjoy this song, however the ratio of male viewers would be much smaller.

Income:
Income would be irrelevant as many of the viewers would still be in education. However those that do work, would be 9-5, Monday - Friday workers so that they have the time to spend watching music videos.

Interests:
Obviously the audience for this song would be pop music enthusiasts. Some other artists which they may be interested in would be Britney Spears or Katy Perry. Big name artists who are well known on a worldwide basis. They would own an ipod and have around 20 songs from these artists I have mentioned. They would watch films such as "Love Actually" and other Romantic Comedies. Hollywood gossip would be important to them and they may read magazines which feature a lot about "celebrity scandal". All in all, celebrities are their idols.